Made in England.
Built in America.

unmatte™ is a full-service creative agency built on one belief: brand identity and marketing strategy are the same thing. Since 2019, the agency has driven 800+ client engagements across fashion, wellness, entertainment, sports, healthcare, DTC, and professional services — with every major creative vision personally directed and every significant partnership personally closed.

• Brand architecture and identity systems from naming and visual identity through campaign rollout, web presence, and full content ecosystem development
• Global-level campaign strategy and execution including integrated multi-platform campaigns, go-to-market planning, audience segmentation, and competitive positioning
• Creative and art direction across digital, print, social, editorial, experiential, broadcast, and video — with hands-on execution from concept through final delivery
• Executive presentations, pitch decks, and media kits designed to win investment, press coverage, sponsorships, and retail partnerships at the highest level
• Content system architecture — repeatable editorial frameworks, social content systems, and brand voice infrastructure built to scale
• Web design and development — full HTML/CSS builds, WordPress/Elementor systems, and UI/UX for clients ranging from startups to national organizations
• Influencer and brand partnership strategy — identifying, structuring, and activating partnerships that align cultural credibility with commercial objectives
• Six-year retained relationship with REVOLT TV — delivering unique thematic brand identities for each event location annually, driving 30% YoY attendance growth

Promoted to senior brand strategy leadership inside one of the NFL's most high-profile franchises. Responsible for the complete creative and marketing direction of the organization's public-facing brand — including multi-platform campaign architecture, influencer partnerships, experiential activations, and a comprehensive franchise rebrand.

• Directed the 75th Anniversary rebrand — designed the anniversary emblem, updated brand system, merchandise, trading cards, broadcast CCTVs, digital headers, and fan wallpaper assets. Recognized by the NFL league office across all 32 teams. Drove a 20% increase in digital fan engagement
• Conceived and executed the Jake Paul influencer campaign — wrote the concept, produced and staged the stunt, managed distribution. No outside agency. 8.9 million engagements from a single activation
• Created an integrated marketing plan for NBA stars Donovan Mitchell and Darius Garland — built full campaign architecture, coordinated VIP game-day experience, managed athlete-brand storytelling. 3.3 million engagements
• Launched CHOMPIONS LEAGUE — conceptualized the Browns' esports community from zero, identified the vendor, led all business development negotiations, built the marketing and launch strategy. Ranked #1 across all 32 NFL teams
• Managed seasonal brand campaigns from ideation through final asset delivery across social, email, in-stadium, broadcast, and digital platforms
• Led cross-functional creative teams including photographers, videographers, designers, and agency partners
• Developed pitch decks, presentation design, and sponsor-facing materials used in executive and league-level meetings

Hired to own the digital content operation for one of the league's most-watched franchises. Within one year, built systems and delivered results that earned a direct promotion to brand strategy senior leadership.

• Full ownership of the digital content calendar — planned, briefed, created, and published content across Instagram, Twitter/X, Facebook, YouTube, and the team website
• Built the organization's visual content system — developed templates, style guides, and a repeatable creative process that gave the brand consistent visual language at speed
• Managed game-day content production — coordinated real-time creative output on event days, directing in-stadium photographers and video teams
• Tracked and analyzed platform performance — used data from Google Analytics and native platform tools to inform content decisions and identify growth opportunities
• Collaborated with brand partners and sponsors on co-branded content integrations across digital channels
• Promoted to Senior Marketing and Brand Strategy Manager within 12 months

Joined as Content Marketing Manager and promoted to Senior Marketing Operations Manager within the same year. Led the full marketing operation: strategy, content, design, and client-facing execution for a B2B analytics firm.

• Developed and owned the company's marketing strategy — positioning, messaging, lead generation, and brand development
• Built and managed the full content marketing program — blog, email newsletters, case studies, white papers, social media, and LinkedIn presence
• Designed all marketing collateral — sales decks, proposal templates, client presentations, and branded materials across digital and print
• Led SEO and digital advertising strategy — managed paid and organic campaigns, tracked KPIs, and reported performance to executive leadership
• Directed website redesign and UX improvements — working with development partners to build a higher-converting enterprise site
• Managed client marketing programs — creating content strategies and campaign plans for ReBiz clients in addition to internal brand marketing

Four years at a full-service digital agency demanding total creative and strategic fluency across a high-volume, multi-industry client roster. Built an understanding of how design decisions translate directly into business results.

• Managed marketing campaigns for a multi-industry client roster — local businesses, regional brands, and national accounts across retail, hospitality, healthcare, and services
• Designed brand identities, logos, and visual systems — from first concept through final delivery across print, digital, and environmental applications
• Built and managed client websites — design, development, and SEO optimization for clients ranging from single locations to franchise operations
• Developed and executed social media strategies — content creation, scheduling, community management, and performance reporting for multiple clients simultaneously
• Wrote and designed email marketing campaigns — including segmented automations, promotional sequences, and monthly newsletters
• Supported advertising creative — producing assets for Google Ads, Facebook Ads, print publications, and direct mail campaigns

Started in music and entertainment — the deepest school of cultural brand storytelling. At Red Staché Media, embedded with Sony Music Productions, learned what it means to build a brand around an artist: how identity, image, and narrative combine to create something people genuinely want to be close to.

• Assisted in brand management for Sony Music artists — supporting creative direction, visual identity, and campaign execution across multiple labels
• Designed promotional materials — album artwork support, event flyers, social graphics, press kits, and merchandise concepts
• Supported music video and photoshoot production — on-set art direction assistance, mood boarding, and post-production coordination
• Contributed to MANNED Agency client work — graphic design and brand strategy support for entertainment, lifestyle, and artist management clients
• Built the foundational belief that the most powerful brands don't sell products — they sell identity. Every career decision since has been built on that truth